October 20, 2016

How Are QR Codes Used And What is Their Future?

As consumers continue to want more information when they shop, the mobile screen has become increasingly important. Providing information to consumers while they’re in the store can be done through either an app or a web page, and users can gain access to those through either beacons or a QR code. Currently, the most common way to engage consumers with web content is through QR codes. But how exactly are QR codes used and what is their future?


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September 21, 2016

4 Simple Things You Can Do To Be A Better Leader

Typically the most well-respected leaders have the ability to combine leading from the front and working in the trenches alongside their team. Anyone leading a team who believes they are above getting their hands dirty won’t last long.

The best leaders can lead from anywhere–the top, bottom, or middle. In the Navy SEAL teams, this philosophy is ingrained in each candidate from Day One of training, but especially for the officers. Naval officers attempting to successfully navigate the insanely rigorous selection process are taught to lead by example in everything they do. They are expected to be at the head of the pack during runs and swims and managing the obstacle course. This is the fastest way to garner initial respect from the rest of the class–willingly doing what everybody else does, only better. These standards only increase the further you move through the training funnel.

Here are four ways to dig in and be a better leader to your team.

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September 7, 2016

10 Must-Have Marketing Tools in 2016

Marketing is the backbone of many businesses today, and without tools that support your business, your competitors may very well outclass you. While you can spend a hefty budget on finding the best resources for your business, hire manpower to work for you and get along with your business, there are several marketing tools that you can use on your own and get the best bang for your buck.

Marketing tools make things easy and simplify the process of professionally representing your brand. From small bloggers to top brands that rule the global market, everyone is looking to grow and marketing tools help them to increase their effectiveness.

Here are the 10 must-have marketing tools in 2016.

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August 31, 2016

5 Back-to-School Promotions That Work Better than a Sale

Children are crying, parents are silently rejoicing… and marketers are furiously at work. It’s that time of year again – back to school!

If it wasn’t already obvious from the ridiculous number of commercials and the influx of sales on Sharpies, staplers, and everything school-related, back to school is prime time for marketers to reach potential customers.

While you’re gearing up for the upcoming school season, I’d like to share a few of the most engaging back-to-school contests from last year that businesses ran through the Wishpond platform. I’ll dive deep into each example and show exactly what made each contest successful. Here we go!


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August 17, 2016

4 Ways Small Businesses Can Use Big Data

While small and medium-sized business (SMB) owners might think that big data is out of their league, they actually sit on a gold mine of data. Each in-store sale, social media engagement and email click-through is a new source of data. However, the next step for the already-overwhelmed SMB owner is figuring out how to tackle this deluge of data effectively to make smarter decisions that will ultimately grow the business.

Included below are four tips for SMBs on how best to leverage big data:


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August 3, 2016

Why Is the Public Sector More Welcoming to Women Leaders Than Business?

While women make up more than half of the U.S. population and nearly 52 percent of these women hold professional-level jobs, only 14.6 percent end up as executive officers, according to the latest statistics from the Center for American Progress. This figure tells us what many women already know: In spite of gains in the workplace, plenty of today’s career-oriented woman are still struggling to break the glass ceiling.


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July 6, 2016

The 16 Marketing KPIs You Should Be Measuring (But Probably Aren’t)

Do you have any idea what makes your company’s marketing efforts successful? Any clue as to your business’ marketing performance? Any hint of why your company is doing well—or not so well?

Understanding what’s working and what’s not working in marketing—otherwise known as your marketing’s Key Performance Indicators (KPI)—should be an imperative part of your business’ growth strategy. If it’s not, well then you should probably keep reading.


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June 29, 2016

Facebook’s Changed The 20% Ad Image Text Overlay Rule

The 20% rule no longer applies to text on Facebook ad images as of 22nd March 2016.

You may have not liked it, but at least it was easy to define. The 20% text rule for image ads on Facebook has been in force for some time. They even provided a basic grid tool that allowed you to check how much of your image was obscured by text. Without any fanfare, and certainly no notification to their advertisers, they quietly dropped the rule.


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May 18, 2016

Dinamic Facilitation

Dynamic Facilitation is an open, chaired group discussion with a variable number of participants, ideally between 8 and 20. The method relies on the participants’ creativity in finding a solution, and deliberately avoids conventional, linear facilitation structures. Dynamic Facilitation is particularly suitable for issues such that the definition of the problem, the solutions tabled and the objections to these solutions arouse emotions in the participants. The method is used extensively in organizational and management consulting, but can be transferred to other areas. It was originally developed by Jim Rough in the USA.


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May 10, 2016

Validate Your Business Idea — Quickly — With These 5 Steps

Do you have a business idea? Of course you do. Why else would you be reading this article?

If you are like most aspiring entrepreneurs, however, the problem comes in the immediate stage following your “ah-ha” moment, when the idea lingers as a passing thought or a series of sticky notes in a journal until the enthusiasm passes. Then, a few months later, you see your idea on the shelf at a local retail store or in the iTunes App Store. We have all been there.

Ideas stall because the process of getting them to market can seem overwhelming. In reality, if you validate your idea — prove it has worth beyond the bar napkin on which it is scribbled — the process thereafter actually gets much easier. Here are few things to consider the next time you have your next big business idea.


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