March 22, 2017

Storytelling – The Secret Ingredient Your Marketing is Missing

The business world is changing at a great pace. It is not easy to promote your business products or services to reach out to a wider audience without executing a marketing plan. Google the term “marketing strategy, ” and you will get more than 12 million results updated within the last 24 hours or so. Numerous companies out there offer award-winning marketing plans. All of these companies claim that their marketing system is the best.


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March 14, 2017

3 Years To Go: Businesses MUST Get Smart By 2020, Report Finds

Small businesses have three years to ‘get smart’ and ensure their offices are prepared for a wave of new connected tech in the ‘Open Economy’, a report by Samsung has revealed.

According to the research, there will be an estimated 7.3bn connected Internet of Things (IoT) devices by 2020 and small enterprises will be left behind if they don’t adapt to these changes.


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March 3, 2017

Long vs. Short Copy – Which is Better?

One of the longest standing debates in copywriting and marketing circles is over what’s better — long or short copy. The group following the short copy gospel says that people don’t like to read, especially in the modern age, so there’s no reason to write long copy. They believe that long sales letters and web pages will get ignored and never be read. Instead, it’s better to use pictures and graphics to get customers’ attention. The long copy adherents, on the other hand, believe that copy is the secret to any sales success. More copy to them means more sales.


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February 14, 2017

The Eisenhower Decision Matrix: How to Distinguish Between Urgent and Important Tasks and Make Real Progress in Your Life

Do you sometimes feel like you spend all your time managing crises? That your life is basically spent putting out one proverbial fire after another? At the end of the day do you feel completely sapped and drained of energy, and yet can’t point to anything you accomplished of real significance? Yes?

Then you, my friend, are probably confusing the urgent with the important.


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January 25, 2017

The 6 Best Advertising Strategies For Small Business

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they’ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel for your ads. That’s why you absolutely must budget for advertising, not just play with the money you have left over.


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January 4, 2017

10 HR Trends for 2017

The last two years we published an overview of the HR trends of which we expected that they would have an impact on HR in the coming year. Number one on the 2016 was “HR embrace agile”. Although we have seen this topic appearing on the agenda of many conferences, the reality is that many HR teams have great difficulty to work in an agile way. Here we present the 10 trends we think (and partly hope) that will be important for HR in 2017. The list could have been longer, but this year we stick to the magical number 10.


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December 13, 2016

7 Social Media Marketing Trends That Will Dominate 2017

Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago.

It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.


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