November 15, 2016

Team-Building Exercises – Planning Activities That Actually Work

Team-building activities can be a powerful way to unite a group, develop strengths, and address weaknesses – but only if the exercises are planned and carried out strategically. In other words, there has to be a real purpose behind your decision to do the exercise – for example, improving the team’s problem-solving or creativity skills – rather than because you felt like giving your people a nice day out of the office.

This article shows you what to consider when planning a team event, and we offer a variety of exercises to address different issues that teams commonly face.

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October 27, 2016

A Brief Guide to Pinterest Marketing

Pinterest is no longer the underdog after coming in third behind Facebook and Twitter in Experian Hitwise’s ranking of top ten social networks. With more than 100 million visits for the month of May, Pinterest has become the talk of the blogosphere and for good reasons. The site is less than 3 years old, having just dropped anchor in the Web in late 2009. Today, the site is visited daily by more than 1 million visitors who can’t stop pinning their favourite photos and images that depict style, recipes, craft, children, pets, recipes etc.

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October 20, 2016

How Are QR Codes Used And What is Their Future?

As consumers continue to want more information when they shop, the mobile screen has become increasingly important. Providing information to consumers while they’re in the store can be done through either an app or a web page, and users can gain access to those through either beacons or a QR code. Currently, the most common way to engage consumers with web content is through QR codes. But how exactly are QR codes used and what is their future?

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September 21, 2016

4 Simple Things You Can Do To Be A Better Leader

Typically the most well-respected leaders have the ability to combine leading from the front and working in the trenches alongside their team. Anyone leading a team who believes they are above getting their hands dirty won’t last long.

The best leaders can lead from anywhere–the top, bottom, or middle. In the Navy SEAL teams, this philosophy is ingrained in each candidate from Day One of training, but especially for the officers. Naval officers attempting to successfully navigate the insanely rigorous selection process are taught to lead by example in everything they do. They are expected to be at the head of the pack during runs and swims and managing the obstacle course. This is the fastest way to garner initial respect from the rest of the class–willingly doing what everybody else does, only better. These standards only increase the further you move through the training funnel.

Here are four ways to dig in and be a better leader to your team.

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September 7, 2016

10 Must-Have Marketing Tools in 2016

Marketing is the backbone of many businesses today, and without tools that support your business, your competitors may very well outclass you. While you can spend a hefty budget on finding the best resources for your business, hire manpower to work for you and get along with your business, there are several marketing tools that you can use on your own and get the best bang for your buck.

Marketing tools make things easy and simplify the process of professionally representing your brand. From small bloggers to top brands that rule the global market, everyone is looking to grow and marketing tools help them to increase their effectiveness.

Here are the 10 must-have marketing tools in 2016.

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August 31, 2016

5 Back-to-School Promotions That Work Better than a Sale

Children are crying, parents are silently rejoicing… and marketers are furiously at work. It’s that time of year again – back to school!

If it wasn’t already obvious from the ridiculous number of commercials and the influx of sales on Sharpies, staplers, and everything school-related, back to school is prime time for marketers to reach potential customers.

While you’re gearing up for the upcoming school season, I’d like to share a few of the most engaging back-to-school contests from last year that businesses ran through the Wishpond platform. I’ll dive deep into each example and show exactly what made each contest successful. Here we go!

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August 17, 2016

4 Ways Small Businesses Can Use Big Data

While small and medium-sized business (SMB) owners might think that big data is out of their league, they actually sit on a gold mine of data. Each in-store sale, social media engagement and email click-through is a new source of data. However, the next step for the already-overwhelmed SMB owner is figuring out how to tackle this deluge of data effectively to make smarter decisions that will ultimately grow the business.

Included below are four tips for SMBs on how best to leverage big data:

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August 3, 2016

Why Is the Public Sector More Welcoming to Women Leaders Than Business?

While women make up more than half of the U.S. population and nearly 52 percent of these women hold professional-level jobs, only 14.6 percent end up as executive officers, according to the latest statistics from the Center for American Progress. This figure tells us what many women already know: In spite of gains in the workplace, plenty of today’s career-oriented woman are still struggling to break the glass ceiling.

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