As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have the same budgets as bigger advertisers to pour into paid posts to compensate.
Raising awareness for your business requires reinvesting money into the business no matter what you do or how you do it. That’s why it’s important to have access to fast business loans when you need them. Alternative lenders can provide lines of credit and other loans to help you expand or reach your community. For a business, marketing and raising local awareness is one of the most painful things to do, but it’s also the most necessary. Businesses need the support of their surrounding communities to be successful.
In the last couple of years, we have witnessed the emergence of a completely new trend called recruitment marketing. Companies have realized that a standard hiring process requires lots of time and money. Now, they are trying to narrow the talent base by creating specific ads and by using job and social networks with advanced targeting abilities.
Small and Medium enterprises (SMEs) are the backbone of the world’s economy, yet they remain largely ignored by the industry and governments when it comes to developing new technology solutions or policies for global trade.
Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video — among both marketers and consumers. These statistics were gathered by surveying 570 unique respondents in December 2017. The respondents consisted of both marketing professionals and online consumers.
Providing excellent service is essential for the growth and success of any business, large or small. While small and medium size business may not compete in the big league, prioritizing satisfying their customers can boost their growth and success.
Still questioning whether or not the Internet of Things (IoT) is the right fit for your business? Find your answer with a little help from an industry expert.
It’s easy to get stuck in the day-to-day of running a retail business, but finding time to surprise and delight your customers is key to ongoing success. Running a retail business means managing stock, staff and your shopfront. Chances are you’ve got the added pressure of online orders coming in.Then you’re running your marketing campaigns and developing new products. It’s understandable that building a relationship with your customers starts to get pushed down the to-do list. So here are five simple ways to create a great customer experience and keep them coming back:
In case you missed it, Google’s latest algorithm brought about the so-called “Mobilegeddon,” which punished websites who weren’t mobile-friendly. Okay, I may be exaggerating a little, but Google did roll out an update on April 21, which punished any website that lacked mobile-friendly pages by decreasing the site’s ranking in mobile search results. This update may not have been as apocalyptic as the nickname implied, but it is still something that all web marketers who manage a website should be aware of.
If you’ve thought about opening your own business, you might have begun to look for advice. There are so many tips for starting a new business out there that choosing which ones to follow can get confusing.