May 24, 2017

9 Hot Tips for Small Business Marketing on Facebook

With 845 million users, Facebook has become an increasingly useful tool for brands, and it’s important to have a strong presence on the social network.

Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, it doesn’t have to be a timely or expensive process. There are several small and simple things you can do for your brand on Facebook.

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May 17, 2017

A Cafeteria Plan Gives Employees Choices about Their Benefits

Looking for a way to customize your benefits plan to the needs of your individual employees? A cafeteria style benefits plan is an employee benefits plan that allows your employees to choose among a variety of options to create a benefits package that best meets their needs and those of their family.

Cafeteria style plans provide a special exception to federal income tax rules that apply to an employee’s earnings. In a cafeteria style plan, employees are allowed to select among a variety of nontaxable benefits and cash.

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May 3, 2017

10 SEO tips to get your website to the top of Google search

RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors.

Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make up to 15% of all searches a day – and as Google processes 3bn searches daily – this means that 450m searches a day are entirely unique.

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April 19, 2017

5 Stages in the Design Thinking Process

Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.

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April 5, 2017

7 Benefits of Niche Marketing

Every business has a target audience, but within that target audience are smaller subgroups of people. They share certain characteristics, and have specific wants, needs, and preferences. These smaller subgroups are called niches, and are a rich source of marketing opportunities.

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March 22, 2017

Storytelling – The Secret Ingredient Your Marketing is Missing

The business world is changing at a great pace. It is not easy to promote your business products or services to reach out to a wider audience without executing a marketing plan. Google the term “marketing strategy, ” and you will get more than 12 million results updated within the last 24 hours or so. Numerous companies out there offer award-winning marketing plans. All of these companies claim that their marketing system is the best.

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March 14, 2017

3 Years To Go: Businesses MUST Get Smart By 2020, Report Finds

Small businesses have three years to ‘get smart’ and ensure their offices are prepared for a wave of new connected tech in the ‘Open Economy’, a report by Samsung has revealed.

According to the research, there will be an estimated 7.3bn connected Internet of Things (IoT) devices by 2020 and small enterprises will be left behind if they don’t adapt to these changes.

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March 3, 2017

Long vs. Short Copy – Which is Better?

One of the longest standing debates in copywriting and marketing circles is over what’s better — long or short copy. The group following the short copy gospel says that people don’t like to read, especially in the modern age, so there’s no reason to write long copy. They believe that long sales letters and web pages will get ignored and never be read. Instead, it’s better to use pictures and graphics to get customers’ attention. The long copy adherents, on the other hand, believe that copy is the secret to any sales success. More copy to them means more sales.

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