February 14, 2017

The Eisenhower Decision Matrix: How to Distinguish Between Urgent and Important Tasks and Make Real Progress in Your Life

Do you sometimes feel like you spend all your time managing crises? That your life is basically spent putting out one proverbial fire after another? At the end of the day do you feel completely sapped and drained of energy, and yet can’t point to anything you accomplished of real significance? Yes?

Then you, my friend, are probably confusing the urgent with the important.

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January 25, 2017

The 6 Best Advertising Strategies For Small Business

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they’ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel for your ads. That’s why you absolutely must budget for advertising, not just play with the money you have left over.

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January 4, 2017

10 HR Trends for 2017

The last two years we published an overview of the HR trends of which we expected that they would have an impact on HR in the coming year. Number one on the 2016 was “HR embrace agile”. Although we have seen this topic appearing on the agenda of many conferences, the reality is that many HR teams have great difficulty to work in an agile way. Here we present the 10 trends we think (and partly hope) that will be important for HR in 2017. The list could have been longer, but this year we stick to the magical number 10.

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December 13, 2016

7 Social Media Marketing Trends That Will Dominate 2017

Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago.

It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.

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December 7, 2016

The AIDA Model

The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models we featured in our recent post and poll. The vote showed many marketers find it useful too, perhaps since we apply it daily whether consciously or subconsciously when we’re thinking how to make our marketing communications effective.

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November 15, 2016

Team-Building Exercises – Planning Activities That Actually Work

Team-building activities can be a powerful way to unite a group, develop strengths, and address weaknesses – but only if the exercises are planned and carried out strategically. In other words, there has to be a real purpose behind your decision to do the exercise – for example, improving the team’s problem-solving or creativity skills – rather than because you felt like giving your people a nice day out of the office.

This article shows you what to consider when planning a team event, and we offer a variety of exercises to address different issues that teams commonly face.

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