In the last couple of years, we have witnessed the emergence of a completely new trend called recruitment marketing. Companies have realized that a standard hiring process requires lots of time and money. Now, they are trying to narrow the talent base by creating specific ads and by using job and social networks with advanced targeting abilities.
Small and Medium enterprises (SMEs) are the backbone of the world’s economy, yet they remain largely ignored by the industry and governments when it comes to developing new technology solutions or policies for global trade.
Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video — among both marketers and consumers. These statistics were gathered by surveying 570 unique respondents in December 2017. The respondents consisted of both marketing professionals and online consumers.
Providing excellent service is essential for the growth and success of any business, large or small. While small and medium size business may not compete in the big league, prioritizing satisfying their customers can boost their growth and success.
Still questioning whether or not the Internet of Things (IoT) is the right fit for your business? Find your answer with a little help from an industry expert.
It’s easy to get stuck in the day-to-day of running a retail business, but finding time to surprise and delight your customers is key to ongoing success. Running a retail business means managing stock, staff and your shopfront. Chances are you’ve got the added pressure of online orders coming in.Then you’re running your marketing campaigns and developing new products. It’s understandable that building a relationship with your customers starts to get pushed down the to-do list. So here are five simple ways to create a great customer experience and keep them coming back:
In case you missed it, Google’s latest algorithm brought about the so-called “Mobilegeddon,” which punished websites who weren’t mobile-friendly. Okay, I may be exaggerating a little, but Google did roll out an update on April 21, which punished any website that lacked mobile-friendly pages by decreasing the site’s ranking in mobile search results. This update may not have been as apocalyptic as the nickname implied, but it is still something that all web marketers who manage a website should be aware of.
If you’ve thought about opening your own business, you might have begun to look for advice. There are so many tips for starting a new business out there that choosing which ones to follow can get confusing.
The International Council for Small Business (ICSB), founded n 1955, is the oldest and largest non-profit organization promoting entrepreneurship and micro-small and medium-sized enterprises (MSMEs) worldwide. ICSB polled its global experts to help identify the 2018 Top Ten Trends for MSMES. ICSB predicts that 2018 will be a very positive year for the majority of MSMEs and with a higher level increase of support from governments. These Top Ten Trends below is a list of what MSMEs need to prepare for and utilize in their businesses.
The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.