January 4, 2017

10 HR Trends for 2017

The last two years we published an overview of the HR trends of which we expected that they would have an impact on HR in the coming year. Number one on the 2016 was “HR embrace agile”. Although we have seen this topic appearing on the agenda of many conferences, the reality is that many HR teams have great difficulty to work in an agile way. Here we present the 10 trends we think (and partly hope) that will be important for HR in 2017. The list could have been longer, but this year we stick to the magical number 10.


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December 13, 2016

7 Social Media Marketing Trends That Will Dominate 2017

Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago.

It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.


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December 7, 2016

The AIDA Model

The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models we featured in our recent post and poll. The vote showed many marketers find it useful too, perhaps since we apply it daily whether consciously or subconsciously when we’re thinking how to make our marketing communications effective.


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November 15, 2016

Team-Building Exercises – Planning Activities That Actually Work

Team-building activities can be a powerful way to unite a group, develop strengths, and address weaknesses – but only if the exercises are planned and carried out strategically. In other words, there has to be a real purpose behind your decision to do the exercise – for example, improving the team’s problem-solving or creativity skills – rather than because you felt like giving your people a nice day out of the office.

This article shows you what to consider when planning a team event, and we offer a variety of exercises to address different issues that teams commonly face.


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October 27, 2016

A Brief Guide to Pinterest Marketing

Pinterest is no longer the underdog after coming in third behind Facebook and Twitter in Experian Hitwise’s ranking of top ten social networks. With more than 100 million visits for the month of May, Pinterest has become the talk of the blogosphere and for good reasons. The site is less than 3 years old, having just dropped anchor in the Web in late 2009. Today, the site is visited daily by more than 1 million visitors who can’t stop pinning their favourite photos and images that depict style, recipes, craft, children, pets, recipes etc.


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October 20, 2016

How Are QR Codes Used And What is Their Future?

As consumers continue to want more information when they shop, the mobile screen has become increasingly important. Providing information to consumers while they’re in the store can be done through either an app or a web page, and users can gain access to those through either beacons or a QR code. Currently, the most common way to engage consumers with web content is through QR codes. But how exactly are QR codes used and what is their future?


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