May 24, 2017

9 Hot Tips for Small Business Marketing on Facebook

With 845 million users, Facebook has become an increasingly useful tool for brands, and it’s important to have a strong presence on the social network.

Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, it doesn’t have to be a timely or expensive process. There are several small and simple things you can do for your brand on Facebook.

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May 17, 2017

A Cafeteria Plan Gives Employees Choices about Their Benefits

Looking for a way to customize your benefits plan to the needs of your individual employees? A cafeteria style benefits plan is an employee benefits plan that allows your employees to choose among a variety of options to create a benefits package that best meets their needs and those of their family.

Cafeteria style plans provide a special exception to federal income tax rules that apply to an employee’s earnings. In a cafeteria style plan, employees are allowed to select among a variety of nontaxable benefits and cash.

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May 3, 2017

10 SEO tips to get your website to the top of Google search

RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors.

Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make up to 15% of all searches a day – and as Google processes 3bn searches daily – this means that 450m searches a day are entirely unique.

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April 19, 2017

5 Stages in the Design Thinking Process

Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.

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April 5, 2017

7 Benefits of Niche Marketing

Every business has a target audience, but within that target audience are smaller subgroups of people. They share certain characteristics, and have specific wants, needs, and preferences. These smaller subgroups are called niches, and are a rich source of marketing opportunities.

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