July 6, 2016

The 16 Marketing KPIs You Should Be Measuring (But Probably Aren’t)

Do you have any idea what makes your company’s marketing efforts successful? Any clue as to your business’ marketing performance? Any hint of why your company is doing well—or not so well?

Understanding what’s working and what’s not working in marketing—otherwise known as your marketing’s Key Performance Indicators (KPI)—should be an imperative part of your business’ growth strategy. If it’s not, well then you should probably keep reading.


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June 29, 2016

Facebook’s Changed The 20% Ad Image Text Overlay Rule

The 20% rule no longer applies to text on Facebook ad images as of 22nd March 2016.

You may have not liked it, but at least it was easy to define. The 20% text rule for image ads on Facebook has been in force for some time. They even provided a basic grid tool that allowed you to check how much of your image was obscured by text. Without any fanfare, and certainly no notification to their advertisers, they quietly dropped the rule.


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May 18, 2016

Dinamic Facilitation

Dynamic Facilitation is an open, chaired group discussion with a variable number of participants, ideally between 8 and 20. The method relies on the participants’ creativity in finding a solution, and deliberately avoids conventional, linear facilitation structures. Dynamic Facilitation is particularly suitable for issues such that the definition of the problem, the solutions tabled and the objections to these solutions arouse emotions in the participants. The method is used extensively in organizational and management consulting, but can be transferred to other areas. It was originally developed by Jim Rough in the USA.


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May 10, 2016

Validate Your Business Idea — Quickly — With These 5 Steps

Do you have a business idea? Of course you do. Why else would you be reading this article?

If you are like most aspiring entrepreneurs, however, the problem comes in the immediate stage following your “ah-ha” moment, when the idea lingers as a passing thought or a series of sticky notes in a journal until the enthusiasm passes. Then, a few months later, you see your idea on the shelf at a local retail store or in the iTunes App Store. We have all been there.

Ideas stall because the process of getting them to market can seem overwhelming. In reality, if you validate your idea — prove it has worth beyond the bar napkin on which it is scribbled — the process thereafter actually gets much easier. Here are few things to consider the next time you have your next big business idea.


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April 6, 2016

How Much Should You Spend on SEO Services?

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world.

The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.


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March 24, 2016

Six Thinking Hats

Six Thinking Hats is a system designed by Edward de Bono which describes a tool for group discussion and individual thinking involving six colored hats. “Six Thinking Hats” and the associated idea parallel thinking provide a means for groups to plan thinking processes in a detailed and cohesive way, and in doing so to think together more effectively.

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February 17, 2016

7 Simple Steps to Writing Product Descriptions that Sell

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The “secret” to writing seriously seductive product descriptions is to follow a proven process to engage, persuade, and sell. To get started, you need to know exactly who it is that you want to buy your product.


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