October 17, 2018

How to Raise Local Awareness for Your Business

Raising awareness for your business requires reinvesting money into the business no matter what you do or how you do it. That’s why it’s important to have access to fast business loans when you need them. Alternative lenders can provide lines of credit and other loans to help you expand or reach your community. For a business, marketing and raising local awareness is one of the most painful things to do, but it’s also the most necessary. Businesses need the support of their surrounding communities to be successful.

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August 30, 2018

5 Marketing Trends that Are Shaping the Recruitment Industry

In the last couple of years, we have witnessed the emergence of a completely new trend called recruitment marketing. Companies have realized that a standard hiring process requires lots of time and money. Now, they are trying to narrow the talent base by creating specific ads and by using job and social networks with advanced targeting abilities.

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June 12, 2018

The State of Video Marketing in 2018

Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video — among both marketers and consumers. These statistics were gathered by surveying 570 unique respondents in December 2017. The respondents consisted of both marketing professionals and online consumers.

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March 28, 2018

5 ways to surprise and delight your retail customers

It’s easy to get stuck in the day-to-day of running a retail business, but finding time to surprise and delight your customers is key to ongoing success. Running a retail business means managing stock, staff and your shopfront. Chances are you’ve got the added pressure of online orders coming in.Then you’re running your marketing campaigns and developing new products. It’s understandable that building a relationship with your customers starts to get pushed down the to-do list. So here are five simple ways to create a great customer experience and keep them coming back:

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March 8, 2018

9 Tips To Creating A Mobile-Friendly Website

In case you missed it, Google’s latest algorithm brought about the so-called “Mobilegeddon,” which punished websites who weren’t mobile-friendly. Okay, I may be exaggerating a little, but Google did roll out an update on April 21, which punished any website that lacked mobile-friendly pages by decreasing the site’s ranking in mobile search results. This update may not have been as apocalyptic as the nickname implied, but it is still something that all web marketers who manage a website should be aware of.

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