As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have the same budgets as bigger advertisers to pour into paid posts to compensate.
With 845 million users, Facebook has become an increasingly useful tool for brands, and it’s important to have a strong presence on the social network.
Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, it doesn’t have to be a timely or expensive process. There are several small and simple things you can do for your brand on Facebook.
The 20% rule no longer applies to text on Facebook ad images as of 22nd March 2016.
You may have not liked it, but at least it was easy to define. The 20% text rule for image ads on Facebook has been in force for some time. They even provided a basic grid tool that allowed you to check how much of your image was obscured by text. Without any fanfare, and certainly no notification to their advertisers, they quietly dropped the rule.
Facebook announced it has redesigned its ad buying and reporting tools to be objective-based and has given marketers the option to select the placement of their ads. Both features are now available via all ad creation tools, including the Ads Create Tool, Power Editor, and the API.