August 30, 2018

5 Marketing Trends that Are Shaping the Recruitment Industry

In the last couple of years, we have witnessed the emergence of a completely new trend called recruitment marketing. Companies have realized that a standard hiring process requires lots of time and money. Now, they are trying to narrow the talent base by creating specific ads and by using job and social networks with advanced targeting abilities.

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January 10, 2018

How Digital Marketing Will Change In 2018: 15 Top Trends

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

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December 7, 2016

The AIDA Model

The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models we featured in our recent post and poll. The vote showed many marketers find it useful too, perhaps since we apply it daily whether consciously or subconsciously when we’re thinking how to make our marketing communications effective.

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February 1, 2016

10 Questions: How to Plan a Successful Google AdWords Campaign

Google AdWords are a powerful tool in online marketing. You can run incredibly complex highly-targeted, low cost, high conversion campaigns. As a small business marketer, though, they may seem like a daunting venture.

Before you break out into a sweat, start with a bit of planning. Here’s 10 simple questions that will make your PPC advertising a success.

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