When it comes to marketing technology it is important to be ahead of the curve when adopting trends. We are going to look at the landscape of Martech as we move closer to the new year to help you beat that curve. I’m going to give you the top 5 martech trends that will be prominent in 2019 to continue our trends series that Dave Chaffey kicked off earlier this month.
The International Council for Small Business (ICSB), founded n 1955, is the oldest and largest non-profit organization promoting entrepreneurship and micro-small and medium-sized enterprises (MSMEs) worldwide. ICSB polled its global experts to help identify the 2018 Top Ten Trends for MSMES. ICSB predicts that 2018 will be a very positive year for the majority of MSMEs and with a higher level increase of support from governments. These Top Ten Trends below is a list of what MSMEs need to prepare for and utilize in their businesses.
The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.
The last two years we published an overview of the HR trends of which we expected that they would have an impact on HR in the coming year. Number one on the 2016 was “HR embrace agile”. Although we have seen this topic appearing on the agenda of many conferences, the reality is that many HR teams have great difficulty to work in an agile way. Here we present the 10 trends we think (and partly hope) that will be important for HR in 2017. The list could have been longer, but this year we stick to the magical number 10.
Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago.
It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.